The German luxury brand MCM is proud to announce that its Chief Visionary Officer (Chairperson and owner of the brand), Ms. Sung-Joo Kim, will be awarded an Honorary Doctorate from the renowned University of the Arts London. The UAL will recognize Ms. Kim’s pioneering achievements as both a businesswoman and a humanitarian who lives by her personal motto: “Succeed to Serve.”
In 2005, Ms. Kim purchased MCM (a German luxury brand, established in 1976 in Munich, Germany) which thus became the first European luxury brand to be managed by an Asian-based organization with global team. Under Ms. Kim’s transformative leadership, MCM has exhibited stunning and consistent year-over-year growth, and was named ranked number 58th largest luxury power house and also MCM was also ranked one of the world’s top 10 fastest-growing brands by Deloitte’s top 100 luxury brands study in 2016. Ms. Kim has established MCM as the leader of New School Luxury, attracting the 21st-century urban nomad, by revitalizing the company’s digital initiatives, especially drawing Millenieal consumers through all touchpoints.
First and foremost, however, Ms. Kim is acknowledged for her purpose-driven leadership as a visionary of responsible, sustainable, and ethical business practices. Mrs. Kim was also serving as the President of Korean Red Cross during last three years to save many thousand lives of people around the world. As a result of her many successes, Ms. Kim was awarded an OBE in 2015 by HRH Queen Elizabeth II and has been recognized as a role model to millions, not just businesswomen in Asia but to any person committed to ethical practices within the fashion industry worldwide.
About Modern Creation Munchen (MCM)
MCM is a German originated luxury travel goods and accessories brand with an attitude defined by combining a contemporary aesthetic and focus on functional innovation with the use of cutting edge techniques. Founded in 1976 at the pinnacle of Munich’s creative renaissance, today, through its association with art, music, technology and travel, MCM embodies the bold, irreverent and aspirational. Always with an eye on the new, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Cross-pollinating its Western and Asian heritage, the brand draws reference from Munich to Asia. Appealing to the Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial audience is ageless, gerless, empowered and unconstrained by rules and boundaries. This is New School Luxury.
MCM is currently sold in 478 stores in 35 countries including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul and Tokyo. For further information about MCM Worldwide visit www.MCMWorldwide.com